WHAT! I don’t get it!
Business is about making money and a website is the most powerful marketing and promotion channel that any business can have. You don’t have to have a ‘product catalogue’ type website to make sales. Services, eBooks, DVD’s etc can all be offered for sale online. Your ordinary website can make you money – as long as you have it search engine optimized (with keywords, content and social media) to get you a high ranking with Google.
A high ranking means more traffic and that means you can develop Lists of interested potential clients and can market and sell to them. It is a process and it is simple to achieve.
Most people spend a great deal of money and time developing their website, yet very little of either on developing an Internet marketing or internet promotion strategy. And the sad thing is that it does not cost much and even those ‘technological dummies’ (like me) can do it for themselves (as long as they have the facilities to maintain their own website).
And if your website is not designed to take advantage of internet marketing strategies – then create a second website! You can do it yourself for free (by using WordPress) and HBBA has members who can help you get it right!
Internet marketing strategies must not be overlooked or ignored by website developer as a good strategy can boost your business beyond your wildest dreams. However, just remember, there is no instant success with marketing (online or offline). It all requires time and effort. But the good news is, there is very little cost and the results can be awesome!
Tips & Hints
1. Publish each page of your website as it progresses (Google takes into account for ranking, the length of time your website has been around)
2. Don’t write ‘Under Construction’ or similar – it is off putting and often a visitor will not return if they see this.
3. ALWAYS have a measuring tool attached to your website (e.g. Google Analytics) and check it out weekly. Make changes when the stats tell you what is not working well; and promote the pages that are doing well!
Let us help you with your Internet Marketing
1. WordPress Websites and Blogs
Expert Members to advise and/or build a SEO site for you
0417 519 740
2. Keyword Optimization
You need to have support from someone who has already achieved great success in this area and who will share their secrets with you!
Access some very relevant and eye opeing solutions with these videos – and they are free!
‘Exactly Where to Place Your Keywords’
‘Finding the Best Keywords Via Google’
3. Online Training
There is no question that if you learn the skills and can do the work yourself, it will be far more coste effective. Therefore it is a great idea to make a small investment and take advantage of online training; it will save you time and money!
‘How to Generate Leads’