There are a number of tried and true activities we can take to improve our business. Most of these activities can be loosely referred to as marketing (or promotional) activates. Many home based businesses and start up businesses tend to ignore them, as they are too busy creating their product or service. However the new business trends should not be ignored if you truly want to increase the success of your business.
Your Web Site is hardly a new business trend….is it?
Some product seems to sell more easily on the Internet than others. Flowers have always been a popular product, but these days more and more product is selling well. But still the Home Based Businesses (over 67% of all small business in Australia is run from home) struggle with the concept of selling online (unless they have developed a catalogue typo of website). Consequently, they do not have any Internet marketing and promotion Strategies in place.
Comment by Barbara Gabogrecan
Whether you believe in the philosophy of Feng Shi or not, much of the Feng Shui principles can be successfully applied to business. Like most oriental philosophy, Feng Shui is based on common sense and natural activities.
When you are involved in the marketing and promotion of your business you do need to use your common sense as this is what most people will respond to. The many fancy and ‘ya – ya’ hype in marketing leaves potential customers cold. Perhaps Feng Shui can help your marketing and promotion strategies be more successful.
Introduction by Barbara Gabogrecan
Many small businesses do not put much effort into marketing and communication. If they do, they are generally pretty restrictive and unimaginative in how they approach the topic. If you have a website then you have a major channel through which you can build your online marketing and promotion strategy. Don’t miss out on a relatively free opportunity to promote your business and yourself. The article by Tracey Jarvis on Website Marketing is very insightful. For more information on Internet Marketing, you can read what else Tracey has to say.
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Website Marketing by Tracey Jarvis of tracey@xpandonline.com.au
Traditional marketing methods
Today, there are numerous marketing methods you can utilise. Sales results and studies show that conventional marketing methods are steadily losing effectiveness. They are becoming less effective as new and innovative ways to attract prospects, especially by small businesses, are being explored.
The New And Innovative Marketing Methods
Social Media marketing methods are being used to promote all things in business, even though they were initially set up for personal interaction e.g. FaceBook and Twitter. Trying several types of marketing is usually the best way of eliminating marketing methods that fail, and determining which marketing methods are successful for you.
Whether you are a stickler for correct grammar or are more interested in expression, there is no doubt that writing (communication) will always be very important, especially in the marketing and promotion of business. The ability to speak and write has always been considered as the main difference between humans and the rest of the animal kingdom. But to communicate successfully means that others who are reading what we write must understand our written word completely. The clarity of writing determines the professionalism of the individual.
Are good writing skills – a dinosaur concept? Have good grammatical skills gone the way of the dinosaurs? Has the
meteor shower of technological advances blown sentence structure to oblivion? Or does your marketing and
promotion still require good writing skills?
My question for you is: when did being able to form a coherent sentence become
an optional extra? Who has the courage to be a revivalist of good writing skills? I do!
How to communicate in business is such an important topic, especially with today’s techno speak (like tomoz is going 2 b gr8 – arrrgggghhhhh)
One of the most frustrating things I have found with language (particularly customer service) is that we have all become ‘guys’…. “what can I get you guys?” “Well I’ll leave you to decide guys”, “how you guys doing today”…. the last time I looked I certainly wasn’t a ‘guy’ and if I am in a purchasing position, believe it or not, it will help me decide to go somewhere else.
Would you like to have more customers, greater consistency in your sales and cashflow? Are you afraid of getting a “no” and being rejected when you ask a potential customer for their business via your marketing and promotion?
Fear of rejection or fear of getting a “no” is the major reason preventing people from asking for the prospects’ business and closing the sale. Research shows that 90% of business people have a fear of rejection which stops them short of asking for the sale and this alone is costing Australian businesses millions in lost business each year!
